"If he who has a thing to sell Goes and whispers in a well Joey Wendle Womens Jersey , He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous
Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the only people aware of these significant events are the individual you are speaking with and you.
We might chuckle at artists or performers who are waiting to be "discovered," but sometimes business owners are just as guilty of hanging back when there's boasting to be done. Below are some examples of occasions for informing the media, your clients Austin Meadows Womens Jersey , referral partners, and very importantly, POTENTIAL clients that you have done something special:
Winning an award or competition
Being elected or appointed to office in a professional or civic organization
When any one of these events occurs, notify all your clients, prospects, and referral partners by letter or e-mail. Include a copy of any item referenced in your letter Brandon Lowe Womens Jersey , or let readers know where they can learn more. For example, if you will be speaking at a conference, mail a copy of the program, or mention the conference web site.
It gives you extra credibility if the event you're reporting is also acknowledged by someone else. When you give great service to a client, ask for a testimonial letter. Then include the letter in mailings and your marketing kit.
Many of these developments are newsworthy enough to inform the media. Write a news release describing what has occurred and your opinion about it. If you win an award Michael Perez Womens Jersey , describe how it made you feel. If you are elected to office, outline your goals for the organization. Include in your release a brief paragraph about your background.
Send your news release to your own trade press and all your local media outlets. If you are nationally known already, include national outlets as well. Follow up with a phone call to offer additional information and find out if they plan to run the item.
When you do appear in the news, no matter how small the mention, capitalize on it. Unless you are on the cover of a major publication or featured on national TV Blake Snell Womens Jersey , don't expect a lot of people to contact you as a result of your appearance alone.
In addition to reprinting articles about you or by you for everyone on your mailing list, keep them on hand. Include them in your marketing kit for prospective clients, speaking engagements, and future media opportunities. Use them as handouts at trade shows. Frame them and hang them on the wall of your office. Post links or entire articles on your web site.
When you land a radio, TV Yandy Diaz Womens Jersey , or live chat interview, let everyone on your mailing list know when you will be on. You'll probably get more business from telling people about it than you do from the program itself.
About The Author
C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at Butch Johnston Submitted 2017-10-24 05:59:34 Nothing could brighten a person鈥檚 day like a bunch of flowers. When you send flowers to your loved one, it makes himher feel special, appreciated and adored. And you should do it more often. If you are looking for an excuse, here are some good occasions for sending flowers as suggested by the leading florists in Fort Smith
- Anniversary
Flowers are the ideal anniversary gift for your life partner. Traditionally Willy Adames Womens Jersey , roses are chosen for anniversaries because they symbolize romance, purity. But when you take time to select herhis favorite flowers on this special occasion, it shows how much you love being together.
Flower shops in Fort Smith have extensive collections of exotic flowers and breath-taking flower arrangements to woo the love of your life. Other than their obvious beauty, flowers hold deeper meanings. So, it is easier to convey your deep feelings for them by this simple gesture. Other than the flowers Matt Duffy Womens Jersey , you can also add chocolates, love notes and heart candies to your valentine gift.
- Mother鈥檚 Day
Over the years, Mother鈥檚 Day has become one of the greatest occasions to give flowers. Flowers exhibit your appreciation for her and for everything she does for you. Gift her with a one-of-a-kind flower arrangement on this auspicious day and express how very special she is to you.
- Graduationpromotion
Celebrate the success of your loved one and show how much it means to you by sending appropriate flowers. Stargazer lilies represent ambition, and alstomeria symbolizes good luck.