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Do internet marketers think too small? ECommerce Articles | February 24, 2007 Are internet marketers thinking too small? Yes Deion Sanders Limited Jersey , they are. And it's truly sad. Don't get me wrong - the internet is a wonderful tool to have in your toolkit. I run a number of sites that make me an o...
Are internet marketers thinking too small?
Yes, they are. And it's truly sad.
Don't get me wrong - the internet is a wonderful tool to have in your toolkit. I run a number of sites that make me an ongoing income so I can't speak negatively about the internet.
I personally think that most of them have it ALL wrong though when it comes to building a long term, sustainable business.
Not all of them Qadree Ollison Elite Jersey , as there are some great marketers online that quietly do offline marketing as well. But most "internet" marketers are putting themselves in danger.
Why?
Well - number 1 reason is your database. You've probably heard it a thousand times... "the gold is in the list" - which is true.
But, "the gold is in an email address" is NOT true.
There are some people making very good ines with online only marketing... but they think too small.
If they started putting 10-20% of their efforts (to start) into collecting offline names and addresses and sending THE EXACT SAME marketing messages to them in print - the proof shows they would get 5 - 10X the response.
This is based on my own numbers - based on any one of the big offline marketers that tests their same marketing online.
At the recent Dan KennedyBill Glazer Info Marketing Summit - Porter Stansbury revealed the dramatic differences between their online and offline response.
Dan Kennedy just wrote in his Perilous Times report "if you rely on any one media for more than 20% of your income, you have an unbalanced John Cominsky Elite Jersey , poorly run, exceptionally fragile and vulnerable business."(the internet is only one media channel if many others you can choose from - direct mail, radio Kendall Sheffield Elite Jersey , telemarketing, etc...)