Timing is everything."ency2019 NFL DraftFull ArchiveLibrary 2019 NFL calendar2019 Rams regular season sched2019 Rams preseason schedMasthead Community Guidelines NFL Odds StubHub FL PlayoffsSuper BowlSuper Bowl LIIILos Angeles Rams QB Jared Goff had perhaps his worst performance in the biggest game of his careerNew Marshall Faulk Jersey ,103commentsTiming is everything.CSTShareTweetShareShareLos Angeles Rams QB Jared Goff had perhaps his worst performance in the biggest game of his careerLos Angeles Rams QB Jared Goff walks off the field after throwing an interception against the New England Patriots during Super Bowl LIII, Feb. 3, 2019.Jason Getz-USA TODAY SportsThat was Los Angeles Rams QB Jared Goff speaking to NFL Media’s Mike Silver after the Rams’ painful loss to the New England Patriots in Super Bowl LIII last night, 3-13.There’s no need to sugarcoat things. Goff was horrible. This piece from Steven Ruiz over at For the Win breaks down just how bad Goff was on the biggest stage of his career.There are two bits of context that I think are relevant here as we process what happened last night and what it means for Goff.For one, his support structure was horrendous.Rams Head Coach Sean McVay didn’t put Goff in favorable conditions whatsoever. RB Todd Gurley, injured and hamstrung snap count-wise, couldn’t take pressure off of him. The offensive line was routinely beaten putting Goff into adverse conditions. And Goff’s wide receivers too often didn’t make plays for him.So while Goff deserves criticism Nolan Cromwell Jersey , we should at least differentiate this game from others in which his support structure played well and Goff didn’t. This was more widespread failure.But that leads to the second point. Growth and response.Yes, this was the biggest game of Goff’s career. And yes, he was unable to meet the moment with the required performance. But for a third-year QB who is just 24-years old, we’ve seen this kind of thing before.We saw it in 2016 when he went 0-7 as a rookie looking absolutely abysmal leading to outside suggestions that the “bust” label was perhaps already appropriate. Goff promised to give everything in his heart soul to get it fixed. And he did. In 2017, Goff helped turn things around under McVay to get the Rams into the playoffs. Again, Goff failed. Against the Atlanta Falcons in the wild card round, Goff absolutely stalled out in the second half again without a strong performance from Gurley and the offensive line with playcalling questions raised about McVay. This year Kurt Warner Jersey , Goff marshaled the Rams past the Dallas Cowboys and provided some late-game heroics against the New Orleans Saints that couldn’t be attributed to anyone but Goff. Simply put, he was making plays on his own to win the NFC Championship. And that got us to last night.I get it. Goff is getting quite a bit of criticism today by media and fans who, understandably, saw Goff shrivel in the spotlight of the Super Bowl. And while we can be honest that these kinds of things aren’t always consistently linear, we’ve seen Goff step up every year to this point in his career. Each season, he has raised the bar and pushed the ceiling only to fail closer to the ultimate goal.He knows he has to be better. Much like McVay, Goff is quick to take responsibility and shoulder the blame in situations like this. Again from Silver’s piece:It does. And I’d guess he’s going to be thinking about that all offseason.And because of who he his and what we’ve seen from him to this point Joe Namath Jersey , I wouldn’t bet against him raising the bar yet again in 2019 and providing a response to last night that makes it seem like the distant past instead of a career-defining game. The Arizona Cardinals, who decided a year ago that Steve Wilks would be the ideal coach moving forward and after one season thought better of it, have now decided that Kliff Kingsbury will be the ideal coach moving forward. Yes, Kliff Kingsbury. The same coach who went 35-40 at Texas Tech, a mid-level team in one of the least powerful of the Power 5 conferences. The same coach who was fired by the Red Raiders. The same coach who couldn’t put a competent team around Patrick Mahomes, who already looks to be one of the greatest quarterbacks of all time.While the Cardinals may not have made a great hire (time will tell), they’ve done a great job of trying to dress it up. Apparently Cooper Kupp Jersey , too great of a job.The Cardinals have revised the article announcing the hire on their official website to remove reference to the fact that Kingsbury possesses a largely-irrelevant resume point.“Kingsbury is friends with Rams coach Sean McVay,” the article on AZCardinals.com originally stated. It has since been revised to say this: “Rams coach Sean McVay — the 32-year-old offensive genius who has become the blueprint of many of the new coaching hires around the NFL — reached out to Kingsbury after Texas Tech let him go to see if Kingsbury wanted to join the Rams鈥?staff for the stretch run and postseason as an offensive consultant. Kingsbury considered it but ultimately joined USC.”The revision surely wasn’t stylistic or artistic or an attempt at correcting an error. The Cardinals were widely lampooned for touting Kingsbury based on a tenuous connection to McVay. And they’re still catching flak for referring to McVay as a “genius” in the article.But McVay is a genius. And whether it’s the Packers or the Cardinals or surely someone else in this and future hiring cycles, there’s benefit in selling any and all connections to the coach whose reputation already exceeds his years, whether he likes it or not.